That planned rapid expansion got checked, however, by the learning curve involved in building out a brewery and restaurant in a strictly industrial zone of Portland. Soon, the trio realized that they needed to expand. Great Notion co-founders James Dugan, Andy Miller, and Paul Reiter-all three North Portland neighbors-were early adopters of these styles at their Kickstarter-funded flagship location. And they were a hit, resulting in a consistently jam-packed brewpub can releases that sold out in hours and fans across the county offering beer trades for Great Notion's limited supply.
Meanwhile, some Midwest and Northeast breweries-like Goose Island, the Alchemist, and Trillium-were exploring different flavors: full bodied, syrupy, high-octane stouts pungent, puckery sours and hazy, juicy, New England-style IPAs. The brewery's original spot on 2204 NE Alberta Street opened on New Year’s Day 2016 since then, the brewery has experienced meteoric growth even as some old guard Portland brewer like Bridgeport and Portland Brewing have recently shuttered doors. A bit of history: throughout the 2000s and early 2010s, so-called "West Coast-style" IPAs-boozy hop bombs that used clarifying agents for greater translucency-were dominating tap lists west of the Rockies.
Reiter's referring to the brewery’s maple syrup and coffee breakfast stout, which has won several awards in the past few years, including a gold medal at the 2018 World Beer Cup. "We’re going to have pastries and breakfast burritos to go.
“ We got our own custom blend Great Notion coffee," says Paul Reiter, Great Notion's co-founder and business head.
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